HR Ingenuity's® goal is to increase your productivity and improve your bottom line by doing it with integrity, experience, and results.

Bjork Launches HR Ingenuity®

Bjork Launches HR Ingenuity®


Karen Edwards
The Karen Edwards Group

Martin Keller
Media Savant Communications

Human Resources Consulting Practice Helps Companies
Impact Their Bottom Line

Minneapolis, MN – April 10, 2007 – Susan Bjork, former HR director of Lancet Software, has launched HR Ingenuity, a Twin Cities-based human resources consulting company.

HR Ingenuity was founded from well-grounded roots and a history of proven success as it was originally formed as a division of an established business intelligence and web consulting company, Lancet Software. Proving itself as a successful business, the once departmental operation has been transformed into HR Ingenuity, an independent company focused exclusively on helping organizations of all sizes maximize their investment in human resources and workforce benefits while integrating employee needs with economic realities.

"Because of Susan's success in growing the business as a division, everyone wanted to see it reach its maximum potential. With Susan transitioning this division into her own company focused only on human resources, the possibilities are now endless," adds Tom Niccum, President of Lancet Software.

With certified consultants that combine their educational backgrounds with practical experience, companies are realizing the results of strategies that continue to impact human resource departments. "HR Ingenuity knows HR. They know how to leverage your investment in benefits which translates to higher employee retention," comments Dan Houston, Sr. Vice President at Principal Financial.

HR Ingenuity offers comprehensive services including:

  • HR Assessments
  • HR Framework
  • Recruitment & Retention
  • Compensation & Incentives
  • Benefits Administration
  • Retirement & Investments
  • Employee Relations
  • Safety & Security Compliance
  • Executive Briefings
  • HR Education & Vision
  • Human Resources Hotline
  • Termination Management
  • Employee & Organizational Development

"HR Ingenuity is really a new name for something I've been part of for over 20 years – helping companies impact their bottom line using strategies that increase workforce performance, decrease turnover and reduce costs, said Susan Bjork, Principal of HR Ingenuity. "It's exciting to start a company with an established client base that can measure tangible results as we look to the future for continued growth."

About Susan Bjork
Susan Bjork, SPHR has over 20 years experience as a human resources and administrative professional with demonstrated versatility working with Fortune 1000 corporations as well as start-up and mid-sized businesses across all industries. Recognized as a strategist, planner, and tactical expert, she understands how to implement award-winning programs that attract and retain quality talent and gain employer recognition. Recognized for her accomplishments, industry organizations as well as local and national media seek her expertise for articles, interview, speaking engagements, and awards. Susan is certified as a Senior Professional in Human Resources by the Human Resources Certification Institute in Alexandria, VA. To review a complete biography, visit

About HR Ingenuity
HR Ingenuity® is a Minneapolis-based human resource consulting firm focused exclusively on helping organizations of all sizes maximize their investment in human resources and workforce benefits while integrating employee needs with economic realities. With clients ranging from small to mid-sized entrepreneurial businesses to larger companies cross industry, HR Ingenuity is driven to get clients recognized for their innovative and progressive approach to human resources. For more information, visit